Alexander Piazza, M.Sc.
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 Research assistant and Ph.D. student
 (0911) 5302 - 803
 (0911) 5302 - 379
 Room 4.439
 service hours: Mon, Wed and Fr by arrangement
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Course Responsibilities
Publications
Supervised Student Reports (excerpt)
- Data-driven talent identification in sports marketing - exploring the potential of social media analytics for talent identification(Pavlina Davcheva; Master Thesis; 2013)
- Konzeption und prototypische Realisierung einer interaktiven Informationsvisualisierung von Nachrichten Text-Streams(Young Hwan Cho; Diploma Thesis; 2013)
- Smart TV as an innovative marketing approach for customer attraction. Analysis of the potential for marketing and the development of a prototypical application(Miguel Carvalho da Silva; Master Thesis; 2012)
- Erarbeitung eines Konzeptes zur Nutzung von Open Data zur Talent Identification im Sportmarketing(Juliane Böhm; Bachelor Thesis; 2012)
- Derivation of a gamification framework to design innovations for higher customer engagement(William Bonaldo Falls; Master Thesis; 2012)
- Ermittlung und Validierung von Key Performance Indikatoren für das Social Media Monitoring(Vanessa Schaffranietz; Master Thesis; 2012)
- Konzeption einer viralen Marketingkampagne zur Förderung von Behindertensport(Kerstin Stern; Bachelor Thesis; 2012)
- Spatial and temporal data mining and visualization of color trends in a global sporting goods manufacturer(Alejandra Maya Madria; Master Thesis; 2012)
- Analyse der Verbreitung von marketingrelevanten Informationen in sozialen Medien(Hanno Goschy; Bachelor Thesis; 2012)
- Nutzenpotentiale der Analyse und Visualisierung spatio-temporaler Marketingdaten(Julia Credé; Bachelor Thesis; 2012)
- Nutzenpotentiale marketingrelevanter Daten aus sozialen Netzwerken(Julia Meixner; Bachelor Thesis; 2012)
Education
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since 2011 |
Member of research staff and Ph. D. student at the Chair of Information Systems II of the University of Erlangen-Nuremberg |
| 2010-2011 | Semester abroad at the Universidad de Sevilla, Spain |
| 2008-2011 |
Study of International Information Systems at the Friedrich-Alexander University Erlangen-Nuremberg, Degree: M.Sc. |
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2005-2008 |
Study of Computational Engineering at the Friedrich-Alexander University Erlangen-Nuremberg, Degree: B.Sc. |
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2002-2004 |
High school degree at the Berufsoberschule Hof |
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1999-2002 |
Vocational IT-Training (Fachinformatiker für Anwendungsentwicklung) |
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1982 |
Born in Hof |
Work Experience
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since 2011 |
Member of research staff and Ph. D. student at the Chair of Information Systems II of the University of Erlangen-Nuremberg |
| since 2011 |
adidas Group - Global IT CoE Marketing |
| 2009-2010 |
Research Assistend, Chair of Information Systems II, University of Erlangen-Nuremberg |
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2009 |
Working Student, Siemens AG |
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2006 |
Working Student, Computing Center Erlangen (RRZE) |
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2005 |
German-Brasil Chamber of Industry and Commerce, Goiânia (Brasil) |
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1999-2002 |
Vocational Training, SchmidtBank KGaA |
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