E-Business Strategy and Networking

Course structure

The course consists of the lecture, exercises, and student presentations.

Content and goals of the course

The course E-Business Strategy and Networking outlines the impact of new technologies to making business in a networked environment. It provides a comprehensive overview of fundamental e-business concepts like e-procurement and e-commerce. Furthermore, an approach to develop sophisticated e-business strategies is depicted and the resulting effects on a company’s inter-organizational systems are presented. After looking at different business models and approaches to strategy-to-IT alignment, communication among employees of a company is an important part of the course. Web 2.0 technologies to support those employee networks can be adapted to an inter-company level. In addition, different forms and coordination mechanisms to connect companies with its partners and stakeholders are depicted and methods are described how those networks can be designed and successfully managed.

• You will get a comprehensive overview of fundamental e-business concepts.
• We discuss the “state of the art” e-business in companies.
• We teach you the impact of new technologies on companies in networked environments.
• We discuss an approach to develop sophisticated e-business strategies.
• We discuss relevant aspects of IT governance including business IT alignment.
• You learn systematic application competences to apply e-business networking.
• At the end of this lecture you are aware of technical application competences for e-business management.

Registration

Please apply until 2011-10-17 by sending an e-mail to Simon Kunkel. Registration is mandatory.

The first class will be on Thursday, 27th October.

Grading

Written test and presentation.

Exam ID

56201 Master after WS1011: Written exam (56201, 2,5 ECTS), class project/exercises (56202, 2,5 ECTS), Master before WS1011 (70401, 2,5 ECTS), Diploma (20155, 4 CP)

Lecture Notes

To access the lecture notes and Lecture-On-Demand packages, you have to register to the vhb-course "E-Business Strategy and Networking". For further information regarding the registration process please look here.